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Food Holidays

Tuesday, June 26, 2018   (0 Comments)
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Food Holidays - There Is Always A Reason To Celebrate!

 

Competing for the food dollar is a challenge.  Restaurants must find creative ways to attract new guests and bring back repeat business.  Creating marketing tactics around popular holidays such as Mother’s Day and Valentine’s Day are common for our industry - but, are you taking advantage of other food holidays such as National Burger Day, National Ice Cream Day or National Tequila Day? 

 

According to the National Restaurant Association, 39% of all adults want to increase their restaurant frequency.  With food holidays there is always something to celebrate, and you can provide guests with the place to do it. 

 

Before you launch a promotion, it is important that you have a plan in place.  Look for an opportunity to promote your restaurant’s specialty dishes or items with higher profit margins. 

 

If you are going to use a food holiday in your promotions, here are a few suggestions to make it successful.

·

Have a plan

  • Encourage people to plan ahead by promoting the holiday with a coupon they can bring back on their next visit. 
  • Tie a gift card promotion to the holiday.  Research shows that most consumers spend 20% more than the value of the card. 
  • Add a limited time menu item or promote a current menu item with high-profit margins. 

·

Take advantage of social media

  • Having a plan will allow you to schedule posts in advance.
  • Encourage user-generated content that everyone can get involved with.

Have fun

  • Research hashtags for the day and include this in your promotion. 
  • Include trivia or some history on the food holiday.
  • Offer a special recipe they can make at home. 
  • Promote a competition…who doesn’t enjoy a hot dog eating contest!
  • Choose an offbeat holiday that gives you a chance to express your personality.

KRHA has tried to make it easy for you to identify National Food Days by creating National Day CalendarsTo stand out from the competition, consider building a marketing plan around a holiday your competitors are not celebrating.  Celebrate National Get Out of the Doghouse Day and tie it to a BOGO deal.  The key is to plan ahead, so you can determine what marketing mix and promotions work best for your operation.

 

Photo credit: BRGR Kitchen & Bar, College Hill Coffee, Little Lion Ice Cream, Freddy’s Frozen Custard & Steakburger, Joe’s Kansas City Bar-B-Que, Nick and Jake’s, & Stroud’s

 

 


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