Get Strategic! Social Media Best Practices for Restaurants
As a restaurant owner with so many things on your plate, it’s easy to feel overwhelmed by social media and overlook it's importance. With some basics, however, you can reap the benefits of social media (customer engagement, communication, brand building) with no wasted time.
How Often to Post: No more than once a day. 2-3 times a week is a good target. Quality counts far more than quantity. Make sure that not every post is an instruction to come in and buy. Include fun and informational posts, too!
Engagement Tip: Always reply to people’s posts and comments on your page, even if it’s just to say “thank you!” or “hope to see you again!”
“Boosting” Posts: Facebook has become a highly affordable advertising platform. Recent algorithm changes have made it so a very small percentage of your fans will actually see your posts in their Newsfeeds. By "boosting" posts, you can reach more Newsfeeds, and new fans. Spending $5-$10 can help reach thousands and you can target very specific demographics & interests. Use these types of posts to share things like key posts, special promotions and events.
How Often to Post: As often as you like! At least one tweet per day is a good goal. This will get easier once more fans start engaging with you, and you can reply and retweet.
Type of Post: The typical tweet is short, with a limit of 160 characters (letters and spaces). You can also post videos and photos. Photos will help grab attention on users’ feeds.
Engagement Tips: When someone tweets to you, always retweet and/or reply. This helps you connect with customers as well as add content to your Twitter page. It’s easy to do a quick search for tweets that contain your restaurant name. Make sure to reply and retweet to any that you find.
How Often to Post: Share content on Instagram a few times a day and space them throughout the day to avoid a stream of photos showing up all at once. Have a new seasonal dish? Update your Instagram!
Engagement Tips: Reply to everyone who leaves a comment on your post, even if it’s just a quick “thanks!”
A Step Further: Like Facebook (who owns Instagram), you can tag people and locations in photos, and like Twitter, you can use hashtags to collect posts into groups. Hashtags are the best way to grow your Instagram following and expand your reach. Keep the hashtags relevant to the photo. You can do a search of tags and hashtags to see if your restaurant is mentioned. Someone may have uploaded a photo of their meal, for example. It's a good idea to comment on these posts when you find them.
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